Insights
Beyond the noise.
Thinking on growth systems, strategy, creative and the channels that move the numbers.
Bumbl 3.0: What We're Building Next And Why
As AI changes the economics of marketing, producing more is no longer enough. Here's why we're rethinking what an agency should be, the problems we're here to solve, and what we're building next at Bumbl.
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The Attention Paradox: Shorter Spans, Deeper Obsessions
People are quicker than ever to dismiss content, yet when something resonates, they give it more time and focus than ever before.
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The Law of Perception: Why Marketing Is a Battle of Beliefs, Not Products
When brands are fighting for share of mind, success isn’t won by features alone, it’s won by how people feel about your products.
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The Evolution of Search In Social
As user behaviour begins to change, the lines between search and social are more blurred than ever. The evolution of search behaviour towards social platforms reflects a fundamental shift in how users discover information.
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Indirect Competition: Understanding your true rivals in a crowded marketplace
Your biggest competitor may not even be in your industry – and ignoring them could be costing you more than you realise.
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Targeting is losing its power. Now what?
Ad targeting has lost some power in the last few years, due in most part to stricter privacy laws and updates such as Apple’s iOS 14. On first impression this may sound like a major challenge for brands. But it’s not all doom and gloom…
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Why Creative is still the undisputed champ of ad campaigns
It’s long been understood that creative quality is the biggest driver of ad campaign success, when compared to other variables such as reach, targeting and brand. The formula is simple: good creative sells products, and bad creative…
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Unplugging the video bottleneck problem
There is an ocean of high quality content online, and nowhere near enough time to consume it. From a brand and marketing perspective, this means you need more creative than ever in order to stay relevant and earn share of voice.
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Everything You Need To Know About Threads (So Far)
Another month, another social platform has launched. But is Threads going to be a flash in the pan or is it here to stay? Here’s everything you need to know about the new platform from Instagram.
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Bumbl Wins Best Small Agency at The 2023 Global Social Media Awards
We’re delighted to have been named Best Small Agency at the 2023 Global Social Media Awards.
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Bumbl Shortlisted at the Global Social Media Awards 2023
We’re thrilled to have been nominated for four awards at the 2023 Global Social Media Awards, including Best Small Agency for the second year in a row.
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TikTok vs. Instagram Reels: A Battle For The Next Generation
It’s impossible for brands to ignore the growing impact of TikTok. But with Instagram Reels also making waves, which heavy hitter comes out on top? We’re breaking it down so you don’t have to.
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The Science Of Instagram Bio-logy
Instagram bios are often criminally underrated. Here are some quick tips to help you get the maximum value out of this dark horse.
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How Great Design Will Help You Sell More Online
As brands shift to digital, it’s clear just how important effective design is in the consumer purchasing journey. Simply put: Good design sells! Here are five ecommerce sites that nail it when it comes to effective design, with a…
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Your Ecommerce Brand Needs These 5 Videos
Just five years ago, Instagram videos didn’t exist, filming vertically was stupid, and TikToks were something only clocks made. Life comes at you fast. Today, video couldn’t be more important to consumers. We’re breaking down the videos…
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Could Apple’s iOS 14 Update Cripple Your Facebook Ads? Here’s What It Means For Your Brand
Everything you need to know about Apple’s iOS 14 update: Why it matters to advertisers, how it is expected to impact brands, and what you can do to maximise your chances of success with Facebook ads in 2021.
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Finding Your Voice: How To Write Social Media Copy That Hits Different
Finding a unique copywriting style on social media will help build a genuine connection with your followers and establish a well-defined brand identity. Here, we’re breaking down how you can find yours.
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Huge Graphic Design Trends For 2021
2020 was weird, to say the least. It thrust us all into a world we hadn’t seen before. The marketing industry included. Creatives have started to take inspiration from the new world around us, which has produced six graphic design trends…
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Heroes And Villains: Public Reaction To Brands During The Pandemic
During these challenging times, brand decisions are under the spotlight. Customers have made it clear that brands’ actions during the COVID-19 pandemic will have…
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How To Build A Brand That Isn’t Bland
Be bold or blend in. Those are the two options every entrepreneur faces when building a new brand, or refreshing an existing one. And many fall into the trap of creating a brand that follows the conventions of its industry in an…
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Why Is Lush Leaving Social Media?
When Lush announced they were ‘switching up social’ and turning off their social media accounts, I immediately thought it must have been a brave move stemming from the brand’s intrinsic values…
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Facebook Groups For Pages: Real Brand Communities On Facebook
When Facebook aborted its mission of “making the world more open and connected” in June last year and revealed its new goal was to “bring the world closer…
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How To Increase Your Ecommerce Sales In 7 Steps
Growing an ecommerce brand can be one of the most challenging yet rewarding ventures in business. There will be times of struggle and frustration as sales go through plateaus and declines…
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5 Lessons We Can Learn From A UK Startup Unicorn
Banks are dull. The letter through the post is always opened with dread. Queues are long. Call centre’s are in a far away land. There are too many terms, too many conditions, nobodies got time…
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The Premier League’s Biggest Club (And What Brands Can Learn From Competitor Analysis)
It’s a debate that rages all around the country from North to South and East to West. Is your club a BIG club? Football fans love to grapple the subject. Head to any pub…
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How Instagram Is Filtering The New Travel Experience
A deeper look at how Instagram is changing the travel industry: the behaviours, patterns and habits of modern travellers, and the challenges and opportunities of this social-driven era.
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Instagram Shopping Launches In The UK
In long-awaited news for many brands and influencers, Ecommerce businesses in the UK can now tag their products on Instagram posts. The roll-out follows the feature’s previous success when tested in the US last year…
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How The World’s Biggest Consumer Brands Are Using Social Media In 2018
More than 3 billion people around the world now use social media each month, with the latest data showing a 13% year-over-year increase…
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Marketing To Generation Z
Millennials have been the talk of the town for the last few years – the “tech-savvy,” “self-absorbed,” and “free spirited” young kids on the block have become an obsession for marketers the world over.
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