← All services

Paid Media

Spending more on advertising is easy. Making every pound work harder takes a more considered approach. We combine commercial strategy, audience insight, creative and performance data to build paid media campaigns that do more than generate clicks.

From search and social to emerging advertising platforms like ChatGPT Ads and AppLovin, we put your investment where it can make the biggest difference to your growth.

Results

  • 148%

    Revenue growth

  • 60%

    Drop in CAC

  • 6.5x

    Blended ROAS

Our approach

Follow the opportunity, not the platform. We start by identifying where paid media can make the greatest impact, whether that's capturing existing demand, reaching new audiences or converting more of the people already considering your brand. The right mix of channels follows the opportunity, not the other way around.

Great paid media isn't just about targeting and budgets. It's the combination of the right message, creative, audience, timing and destination. We bring these elements together, building campaigns across platforms such as Meta, TikTok and Google with each channel playing a clear role in the wider marketing system.

We work with algorithms, not against them, and focus on the metrics that matter, from acquisition costs and conversion rates to revenue and return on investment.

“Each month we gain more momentum and are seeing further positive results.”
Gabby SamraBusiness Development Manager, Enviroclothes

FAQs

Questions about Paid Media

Which paid advertising platforms do you manage?

We manage paid social and paid search campaigns across platforms including Meta, TikTok, and Google Ads, as well as emerging channels like ChatGPT ads and AppLovin where they are available and commercially appropriate.

How much should we spend on paid advertising?

There isn't a universal answer. The right budget depends on your objectives, margins, customer acquisition costs, market demand and growth ambitions. We help you understand what level of investment makes commercial sense and where it's most likely to generate a return.

How is Bumbl different from a traditional PPC agency?

We don't see paid media as an isolated channel or measure success purely on platform metrics. We look at how advertising connects with your wider strategy, creative, website and customer journey. Sometimes improving advertising performance means changing something outside the ad account. We're comfortable having that conversation.

Do you create the advertising content as well?

Yes. Our in-house creative capabilities mean we can develop the messaging, design, video and motion assets that support your campaigns. This allows creative and media performance to inform each other, making testing and optimisation a more connected process.

How long does it take to see results from paid advertising?

Paid campaigns can start generating traffic and conversions relatively quickly, but understanding sustainable performance takes time. Results depend on factors such as existing demand, budget, competition and the quality of your customer journey. We agree clear expectations and performance measures from the outset.

How do you measure paid media performance?

We look at commercial performance first, including revenue, customer acquisition cost, return on ad spend and lead quality where relevant. We also assess supporting data such as conversion rates and campaign efficiency. Our aim is to understand the contribution advertising makes to the business, not simply report what each platform claims to have generated.

Better Together

Growth comes from doing the right things, in tune. Whether we're delivering one service alongside your team and other partners, or bringing everything together, we work with you to build a coherent growth system.