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Strategy

Good marketing starts with knowing what actually needs to change. We combine commercial logic, customer insight and performance data to find what's holding your brand back, uncover where the opportunities lie and build a strategy to move you forward. A clear plan that puts your marketing efforts where it matters most.

Results

  • 148%

    Online revenue growth

  • 60%

    Sales uplift

  • 6.5x

    Blended ROAS

Our approach

The first step is to find the signal within the noise. Before recommending channels, campaigns or creative, we get under the skin of your business: we look at your ambitions, customers, competitors and existing performance to understand what's working, what's not and where growth is being lost.

We identify the opportunities with the greatest potential impact, pressure-test the numbers and build a coherent strategy around the right audiences, messages and channels. Every recommendation has a reason behind it and a role to play in achieving your goals.

We then focus on turning strategy into momentum; a strategy is only valuable if it changes what happens next. We translate the thinking into clear priorities, actionable plans and measurable objectives. And as performance data comes in, we adapt and sharpen as we move.

“Thanks to Bumbl's strategic guidance and execution, we saw a dramatic improvement across multiple countries.”
James DobsonEMEA Sales Director, Razor

FAQs

Questions about Strategy

What does a marketing strategy agency actually do?

A marketing strategy agency helps you decide where to focus your marketing efforts to achieve your business goals. That means understanding your customers, commercial challenges, competitive landscape, existing performance (and much more), then building a rigorous plan that connects the right activities to measurable outcomes.

How do we know if our marketing strategy needs changing?

If you're investing more without seeing meaningful growth, struggling to understand what's driving results or finding that your channels are working independently rather than together, it's probably time to reassess. We help you identify whether the problem lies in your strategy, execution or somewhere else in the customer journey.

What's included in a marketing audit?

We review the areas most relevant to your growth challenge, which could include channel performance, customer acquisition costs, conversion rates, messaging, creative and the wider customer journey. The aim isn't to produce a long list of observations. It's to identify what's limiting performance and what you should do about it.

Can you develop a strategy without managing our marketing?

Yes. We can work with your existing team or partners to develop a strategy they can execute. We also have the capabilities to bring that strategy to life, giving you the option of one connected partner from planning through to delivery.

How do you measure whether a marketing strategy is working?

We start with the commercial outcomes that matter to your business, whether that's revenue growth, customer acquisition costs, lead quality or profitability. From there, we identify the supporting metrics that show whether the strategy is moving things in the right direction.

How does AI influence your approach to marketing strategy?

AI is changing how people discover, evaluate and buy from brands, as well as how marketing is delivered. We consider those changes when developing your strategy, using technology to improve our understanding and execution without losing sight of the human decisions that ultimately drive growth.

Better Together

Growth comes from doing the right things, in tune. Whether we're delivering one service alongside your team and other partners, or bringing everything together, we work with you to build a coherent growth system.