Ad targeting has lost some power in the last few years, due in most part to stricter privacy laws and updates such as Apple’s iOS 14. On first impression this may sound like a major challenge for brands. But it’s not all doom and gloom, and it could actually be a good thing.

It’s long been understood that creative quality is the biggest driver of ad campaign success, when compared to other variables such as reach, targeting and brand. The formula is simple: good creative sells products, and bad creative doesn’t.

There is an ocean of high quality content online, and nowhere near enough time to consume it. From a brand and marketing perspective, this means you need more creative than ever in order to stay relevant and earn share of voice.

Another month, another social platform has launched. But is Threads going to be a flash in the pan or is it here to stay? Here’s everything you need to know about the new platform from Instagram.

We’re delighted to have been named Best Small Agency at the 2023 Global Social Media Awards.

We’re thrilled to have been nominated for four awards at the 2023 Global Social Media Awards, including Best Small Agency for the second year in a row.

It’s impossible for brands to ignore the growing impact of TikTok. But with Instagram Reels also making waves, which heavy hitter comes out on top? We’re breaking it down so you don’t have to.

Instagram bios are often criminally underrated. Here are some quick tips to help you get the maximum value out of this dark horse.

As brands shift to digital, it’s clear just how important effective design is in the consumer purchasing journey. Simply put: Good design sells! Here are five ecommerce sites that nail it when it comes to effective design, with a breakdown of why they work so well.

Just five years ago, Instagram videos didn’t exist, filming vertically was stupid, and TikToks were something only clocks made. Life comes at you fast. Today, video couldn’t be more important to consumers. We’re breaking down the videos ecommerce brands need in 2021.

Everything you need to know about Apple’s iOS 14 update: Why it matters to advertisers, how it is expected to impact brands, and what you can do to maximise your chances of success with Facebook ads in 2021.

Finding a unique copywriting style on social media will help build a genuine connection with your followers and establish a well-defined brand identity. Here, we’re breaking down how you can find yours.

2020 was weird, to say the least. It thrust us all into a world we hadn’t seen before. The marketing industry included. Creatives have started to take inspiration from the new world around us, which has produced six graphic design trends we expect to be huge in 2021.

During these challenging times, brand decisions are under the spotlight. Customers have made it clear that brands’ actions during the COVID-19 pandemic will have…

Be bold or blend in. Those are the two options every entrepreneur faces when building a new brand, or refreshing an existing one. And many fall into the trap of creating a brand that follows the conventions of its industry in an…

When Lush announced they were ‘switching up social’ and turning off their social media accounts, I immediately thought it must have been a brave move stemming from the brand’s intrinsic values…

When Facebook aborted its mission of “making the world more open and connected” in June last year and revealed its new goal was to “bring the world closer…

Growing an ecommerce brand can be one of the most challenging yet rewarding ventures in business. There will be times of struggle and frustration as sales go through plateaus and declines…

Banks are dull. The letter through the post is always opened with dread. Queues are long. Call centre’s are in a far away land. There are too many terms, too many conditions, nobodies got time…

It’s a debate that rages all around the country from North to South and East to West. Is your club a BIG club? Football fans love to grapple the subject. Head to any pub…