As the social media agency for NAMCO UK, part of the global BANDAI NAMCO family, we were tasked with driving profitable and scaleable online bookings for Namco's arcade and bowling venues across the UK. Meta Ads, TikTok Ads and Google Ads were the weapons of choice.

We designed an integrated paid social and paid search strategy, working collaboratively with Namco’s in-house marketing team to deliver a high volume of ads across multiple objectives, brands and locations.

We mapped out budgets, creative requirements and keywords to cover the full funnel, and ensured platform analytics were tracking bookings volume and value accurately to help guide our decision-making.

We developed an A/B testing plan to understand the optimal combination of advertising elements for each location, including: Message, creative format, placement, targeting, call to action, and landing page.

As we collected data we baked new insights into the campaign strategy. We launched 1,275 different ads, achieving 19 million impressions and an average return on ad spend of 6.5 across all locations annually.