Choc Nibbles is a British confectionery brand made from rescued chocolate and biscuit, passed through families, corner shops and lunchboxes for over 30 years. They came to Bumbl with a clear ambition: increase rate-of-sale by rekindling nostalgia among the generations who grew up with the brand, while introducing Choc Nibbles to a whole new generation of ‘nibblers’.

We started by mapping Choc Nibbles’ position in the confectionery market, identifying an opportunity to lean into the brand’s quirky personality, accessible price point and strong presence in discount retailers.

From there, we developed audience personas to understand who we needed to reach, what would resonate with them and how to translate those insights into content.

We built an organic and paid social strategy across Instagram, TikTok and Facebook, creating a mix of entertaining, culturally relevant and seasonal content designed to keep Choc Nibbles front of mind. Working with UGC creators and influencers, we also developed recipe and baking content to show new ways to enjoy the product, expanding its relevance beyond a traditional sweet treat.

Alongside this, we helped bring the brand’s refreshed identity to life across social, creating a consistent presence that connected with existing fans while introducing Choc Nibbles to a new generation.

The result was a significant increase in social reach and community engagement, helping drive 2.6 million bags sold in the six months following the rebrand – a 60% uplift in sales.