Buy Metal Online is a leading UK-based e-commerce sheet metal supplier and processing facility. Bumbl was tasked with driving growth via paid media across social and search, as well as managing the brand’s organic social presence on Instagram and TikTok.

We designed a strategy to efficiently drive online conversions via Meta Ads and Google Ads, working together to generate demand and capitalise on buying intent. We built an attribution system to measure incremental growth - focusing on the online store data as the source of truth, rather than relying blindly on each platform’s own data.

We developed creative based on existing assets and our own content shoot to improve brand affinity and trust across digital. We were able to double Meta Conversions over the first 6 months, seeing a 59% drop in CPA and 38% year-on-year revenue growth.