Caffè Ginevra is a cafe network in England, with an online store selling Italian and British-roasted coffee direct to consumer. Bumbl was tasked with driving footfall to the physical cafes and growing online revenue through the ecom store, which had experienced flat sales for multiple years.

We built a strategy covering paid social and organic social, with creative development and conversion rate optimisation to optimise performance across the entire marketing funnel. We launched a suite of new creative on Meta Ads, optimised the brand’s website and built a local community on organic social to drive footfall and loyalty for physical cafes.

Online sales ticked up with a nCAC of £17.20 achieved on first orders and subscriptions via the ecommerce store, with £40k of incremental quarterly revenue gained.