Marine Chandlery is a specialised retail store that supplies equipment, hardware, clothing, and provisions for boats, ships, and their crews. We were contacted to help take the online store from flat monthly sales to profitable and sustainable growth.

We developed a strategy that covered the full marketing funnel, from awareness and demand generation through to sales and retention. The strategy covered key messaging themes, target audiences, product focus, and technical optimisations across Google, Meta Ads, Klaviyo and the brand’s website.

We fixed an attribution error which was double-reporting on conversions to help us identify where revenue was really coming from cleanly. This allowed us to focus effort on the products, campaigns and ads that were driving real value.

We developed creative assets across social media, paid social and email, as well as a conversion rate optimisation audit which was applied to the website in collaboration with the brand’s internal team.

The result was a resounding improvement in all key commercial measures for the online store.