Nemo is a London-based digital and bespoke luxury travel agency, built for the modern traveller. They approached Bumbl with a goal of scaling their lead generation efforts via Meta Ads, improving lead quality and volume, while controlling lead flow to match capacity across their region-specialist teams.

We built a paid social strategy that involved restructuring campaigns and generating a steady flow of high-end creative that would attract a better-qualified lead. The new campaign structure gave us control over budgets to meet capacity demands for six distinct teams of specialists.

This allowed us to control lead volume for each team independently, while the new creative reduced CPA and increased lead quality.