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Nike x Footy.com

£480kBlack Friday revenue

  • Creative
  • Paid Media

We achieved a huge ROI on Black Friday for Nike and Footy.com.

Nike x Footy.com

Challenge

Bumbl partnered with Nike and Footy.com, a price-comparison website for football boots, shirts, equipment and more, to create direct-to-retailer sales campaigns, hinged around a Black Friday Sale campaign. The campaigns were designed to highlight the best deals on football boots, shirts and trainers in Nike’s Black Friday sale.

Solution

We developed a suite of social-first ad creative to highlight specific Black Friday deals, and ran ads from Footy.com’s brand profile across Meta placements. This included the development of original creative (photo & video) as well as applying post-production to existing brand assets. With a healthy ads budget of £24,000, we generated over 6,000 conversions at a sales value of £480k.

Outcome

  • £480k

    Revenue generated

  • £24k

    Adspend managed

  • 6,119

    Conversions generated

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