Northumbria University needed to increase uptake of its post-graduate internship programme with current students and recent graduates. We identified the low-hanging fruit was creative execution across Meta ads, so we developed an asset library that would earn and hold attention with the Gen Z target demographic.

We developed a suite of creative assets for use across social media, and designed a paid media strategy covering the full user journey, to generate awareness and online conversions. Creative quality was the key to success, while the chosen campaign structure allowed us to nurture audiences through multiple touchpoints, leaning on the Meta algorithm for automatic sequencing that pulled audiences from discovery to action efficiently.