Established in 1878, Karpet Mills is a sixth-generation, family-run flooring retailer with a long-standing reputation in the North East.

Having built its presence through traditional marketing channels such as print and OOH advertising, the business recognised an opportunity to reach new audiences and drive growth through digital. They approached Bumbl to help make that transition.

We identified organic and paid social as the clearest opportunities to build brand awareness, reach new customers and drive footfall into stores.

Paid social campaigns were built to increase awareness across the region, alongside conversion-focused campaigns directing prospective customers to a dedicated landing page where they could book a free home measure. This gave us a clear, attributable way to measure marketing performance and connect digital activity to genuine sales opportunities.

We also developed an organic social strategy built around lifestyle content, interior inspiration and promotional offers, helping Karpet Mills stay front of mind and give customers more reasons to engage with the brand.